Sara McArdle Senior Creative

I help organizations build and strengthen brands that earn trust and create meaningful impact. With deep experience in healthcare, nonprofit, and advocacy communications, I bring strategic clarity and careful craft to teams across industries—especially those driven by purpose and positive change.

Here’s a selection of my work. To see projects close up and learn my process, click on a corresponding photo.

Expertise & Experience

I create cohesive visual systems across print and digital—from large-scale brand campaigns to one-off specialty pieces.

 

Projects

Brand systems · Campaigns · Event collateral · Publications · Data visualization · Environmental graphics · Motion design · Accessibility & inclusive design · Design systems · Web & UI assets

 

Technical

Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Premiere Pro) · Prepress & production · Color management & proofing · HTML/CSS · Accessibility & digital QA · Performance marketing & analytics · Google Analytics · Component library management · Asana · Teams · SharePoint · Canva · Familiarity with Figma and After Effects

 

Core Skills

Brand management · Creative strategy · Template creation · Copy editing · Cross-functional collaboration · Project management · Vendor coordination · Presentation & communication · Brand governance · Problem solving · Mentorship & team support

Clients Include

Want to see examples of my work that aren't included in my portfolio? Contact me and I'll send you what you’re looking for.